The EU Ecolabel Personal Care category keeps growing with the upcoming addition of the new product group “Reusable Menstrual Cups” and with the adoption of revised criteria for Absorbent Hygiene Products

In September 2023, revised EU Ecolabel criteria for Absorbent Hygiene Products and brand-new criteria for Reusable Menstrual Cups will be adopted. The eligible products under these two product groups range from tampons and sanitary pads to baby diapers and, for the first time, reusable menstrual cups can be awarded.
The new requirements will offer consumers a sustainable alternative to conventional sanitary products. The stringent criteria consider the environmental impacts throughout the
lifecycle of the products, with a special focus on the use of less and safer chemicals, which is particularly relevant for products that are in direct contact with skin. EU Ecolabel Absorbent Hygiene Products and Reusable Menstrual Cups are free of:

  • Fragrances
  • Parabens
  • Formaldehyde
  • Phthalates
  • Antibacterial agents
  • Endocrine disruptors

In addition, the criteria encourage circular economy practices, including the promotion of reuse and recycling, waste reduction, sustainable behaviour by consumers and the use of recycled material in packaging.

A webinar to present the new criteria will be held on 11 October and you can already register!

Please check latest updates on this product group on

Looking for a list of EU Ecolabel products awarded in your country?
Have a look at the EU Ecolabel catalogue

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