Help us celebrate as a consumer, company, or community! People worldwide will celebrate this event by discovering ecolabels available in their own countries, buying and using third-party certified products and services, and sharing the good news with family, friends, neighbours, and coworkers.

World Ecolabel Day also seeks to raise awareness to governments and businesses in order to support our environmental future through the procurement of GEN ecolabels.

Follow us on social media to keep up with all the interesting stories from around the world: Facebook and Linkedin

Look Closer Campaign

The international Look Closer ecolabelling campaign was designed to educate procurement officials and the public about avoiding greenwashing in order to help understand the importance of products and services with lifecycle ecolabels.

Celebrating World Ecolabel Day

This fun video explains simply why lifecycle ecolabels are so important and how you can celebrate them.


Global Ecolabelling Network created this initiative in 2018 to celebrate and recognise the role and success that ecolabelling brings to our planet. The very first World Ecolabel Day was celebrated on the 25th of October 2018 and has became an annual event that is now a staple in GEN’s events.

We have seen amazing results from previous year with themes of around the world and super heros flooding our and our members social media pages and websites!

Do you want to see these posts? Check out your Facebook and Linkedin with the hashtags #WED #GEN #ecolabel #lifecycleecolabel #WorldEcolabelDay #ChooseEcolabel to help you find our posts throughout the years from us and our members.

How To Fight The Good Fight Against Greenwashing

Choosing and consuming ecolabel products is vital in helping our planet and people. But where can you discover genuinely green products and services, and who can you rely on?
With the rising demand for sustainability, countless companies are eager to label themselves as ‘green.’
However, the crucial question is: Are they genuinely ‘good,’ and how can we be certain?
For complete peace of mind in your choices, seek out life cycle ecolabels. These labels ensure that the products you select are not only trustworthy but also have a verified environmental benefit.

Why We Need Your Help:

Consumers hold a pivotal role in shaping our world towards sustainability. They drive demand for environmentally friendly products and wield the power to influence governments and businesses to prioritise sustainable practices.

Your choices matter! Your support for ecolabel-certified products sends a powerful message to businesses and governments that sustainability is a priority. By joining us in this celebration, you amplify the call for a greener, more eco-conscious world. Together, we can make a difference!

How You Can Help:

1. Choose Wisely and Buy Better: Opt for products and services bearing ecolabels. Your purchases drive demand for sustainable options. Buying Better isn’t just a consumer choice; it’s a powerful force for positive change.
Buying better supports:
  • Climate Change: Opting for sustainable products reduces carbon footprints, slowing climate change.
  • Worker Safety: Supporting ethical brands ensures safer working conditions for laborers worldwide.
  • Fair Wages: By buying from companies committed to fair practices, you contribute to fair wages and better livelihoods.
  • Biodiversity: Sustainable choices protect ecosystems, preserving biodiversity and our planet’s natural beauty.
Your shopping decisions impact not only your life but also the world. Make every purchase count!
2. Spread the Word: Share the importance of ecolabels with friends and family. Awareness is key!
3. Find and Support Sustainable Brands: Discover local ecolabels and encourage businesses to prioritize sustainability.
4. Educate Yourself: Learn about the impact of ecolabels and how they benefit the planet through our materials provided on this website especially our World Ecolabel Day videos above.
5. Engage on Social Media: Use your platforms to raise awareness. Join the conversation using #EcolabelDay.
7. Download the Ecolabel Guide App: Find our app (available in all app stores), Ecolabel Guide, and access a wealth of information about sustainable products and services at your fingertips.
Find trusted ecolabels, make informed choices, and contribute to a greener world. Lets get started today!