Consumers are becoming more mindful of how their consumption and purchasing choices can make a positive impact towards sustainable consumption.They are now more conscious of choosing more sustainable options and increasingly request more information to better understand, quantify, compare, and contrast the sustainable attribute of the products their purchase. They are highly interested in reducing their environmental footprint. Therefore, brands need to contribute to this shift and integrated variables that can improve their communication and marketing practices.
In order to support this consumption, shift to achieve more effective and reliable engagement with consumers, UNEP and the Akatu Institute developed a video presenting the Guidelines for Providing Product Sustainability Information. The video presents the 10 principles that make up the Guidelines and provides concrete examples for each of them.