Making effective environmental, social and economic claims, to empower and enable consumer choice.

Consumers are becoming more mindful of how their consumption and purchasing choices can make a positive impact towards sustainable consumption.They are now more conscious of choosing more sustainable options and increasingly request more information to better understand, quantify, compare, and contrast the sustainable attribute of the products their purchase. They are highly interested in reducing their environmental footprint. Therefore, brands need to contribute to this shift and integrated variables that can improve their communication and marketing practices.  

In order to support this consumption, shift to achieve more effective and reliable engagement with consumers, UNEP and the Akatu Institute developed a video presenting the Guidelines for Providing Product Sustainability Information. The video presents the 10 principles that make up the Guidelines and provides concrete examples for each of them.

Latest news & events

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21 December 2022

The Ecological Union and the Lenta retail chain held a campaign to support ecolabeling

To coincide with World Ecolabeling Day, the Lenta retail chain and Ecological…

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21 December 2022

SEC & GECA Sign MOU to Mutually Recognise and Promote Ecolabelling Schemes

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21 December 2022

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18 November 2022

US Environmental Protection Agency opens applications for assessment of environmental performance standards and ecolabels for federal purchasing

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News
13 October 2022

White Paper: Ecolabels and their role in mitigating climate change

GEN has launched a white paper during World Ecolabel Day examining the

Events
6 October 2022

World Ecolabel Day 2022 – Interview with Kate Harris

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9 September 2022

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GENmag
2 September 2022

GEN Magazine Edition 42

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GENews
8 June 2022

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News
5 June 2022

Nordic Swan Ecolabelled Buildings Continue the Growth Journey in the Nordics

New figures from Nordic Ecolabelling show that the number of buildings certified with the Nordic Swan Ecolabel has increased by 89 % in just two years. Around 66,000 Nordic Swan certified apartments, small houses and buildings for schools and pre-schools are now completed or under construction.

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