GEN

Less gas, more steam

Toilet tissue maker finds comfort in transparency



Published On: 01-Oct-2016


Environmental Choice New Zealand client Asaleo Care has praised the Global Ecolabelling Network and its members for their stringent and transparent standards.

With some personal hygiene brands in the market for over 60 years, the company was looking for product positioning to demonstrate its environmental practices. This attracted them to their local GEN member, with regard to the network’s transparent standards and members’ adherence to increasing international requirements, according to the sustainability manager of Asaleo care.

Factor in their use of geothermal (underground) steam, obtained though an indigenous people’s partnership, and you have a unique story of sustainability from the bottom up.

Go to the ECNZ web page to read more.