GEN
GEN
For more than two decades, the GEN symbol has added weight and international validation to the ecolabels of its members. With an ISO basis for membership, and a requirement for formal peer reviews of member programmes, GEN strengthens the worldwide and regional credibility of its members.
Information sharing assists members to develop robust standards, adding value and trustworthiness to member ecolabels - an asset for each ecolabelling organisation, its clients and consumers (both individual and institutional).
GEN membership can help expand markets for ecolabelled products and services, promoting trade locally and internationally. GEN equals ecolabelling.
Feature
Benefit
ISO basis for membership
Strengthens credibility of member programmes, helps prevent green-washing
Organisation founded in 1994
Established, proven reputation
Member roster includes the longest-established ecolabels on earth.
Expands influence and awareness of individual member programmes
Annual Meeting – special sessions on areas of mutual interest and networking
Strengthens credibility of member programmes by association. Simplifies criteria development, improves quality, expands market for similar products
GENICES – Independent Peer Review
Strengthens credibility of member programmes, encourages mutual recognition, promotes trade
GEN website, newsletter
Enables shared knowledge, best practices. Expands reach of individual programmes. Reaches global decision makers and influencers
Board striving on members behalf to improve visibility and reputation
Expands influence and awareness of individual member programmes internationally
International reputation- growing rapidly
Expands influence & awareness of individual member programmes
International Associations – UNEP, OECD, IGPN, ISEAL, APO etc
Expands influence, stature and awareness of individual member programmes
Interaction between members
Enables shared knowledge, experience exchange, best practices, enhances trust
Potential for increased Common Core Criteria
Simplifies criteria development, improves quality, expands market for similar products