Please feel welcome to contribute questions about ecolabelling only, using the contact form in this website.


demon finalGreenwash describes marketing terms that "paint over" a product with an apparent environmental benefit that is vague, unproven, irrelevant, unproven or simply false. (Illustration courtesy of UL Environment.) It is the opposite of an ecolabel which is awarded only when based on scientific evidence and validated by an independent, qualified third party across multiple criteria.